Every year at a different U.S. location Travel Leaders hosts their travel agency franchisees and supplier partners for an international conference, which attracts thousands of attendees. Each conference features a “learning lounge” where agents and owners can go to get information on specific programs offered through Travel Leaders. For this conference I was tasked to develop a unique theme for the learning lounge that played off the Orlando convention site, so the space theme was chosen as a nod to the proximity to Cape Canaveral and NASA. The learning lounge was branded as “mission control” to show the exploration the attendees could do to find how Travel Leaders programs could help them build their businesses.